At first NEMS is challenging to figure out. At one end he is joking on folks on his Instagram posts, and spitting menacing disrespectful bars, as he yells “Fuck Your Life.” But the more you hear his music, you notice there is teddy bear quality to him. As he expresses his vulnerabilities, such as the pain of the death of his father due to AIDS on “Keep on, “on his last album Rise of the Silverback. And the murder of his two cousins on the track “Cousins,” on his 2021 release Congo. You get different layers from him; sensitivity, intelligence, pain, and humor. 

His latest album “Americas Sweetheart” which was cleverly marketed and dropped on Valentine’s Day is fitting. As on the album cover, he is smiling but also delivering two middle fingers. The great sarcastic contrast. It is like a Larry David episode, you do not know what he has gotten in store next. Some might confuse Nems as a childish antagonist, but he is difficult not to love. His talent and respect for the craft of hip hop is undeniable. He makes you want to root for him. And root they do on the lead single “Go Fat Boy,” which is an underdog head nodding anthem. The production is solid throughout, serving as a  proper backdrop for his calculated lyrics.

Tracks like “CTE, “is bar heavy, and “My Side,” featuring Millyz out of Boston is catchy as the chorus steals the show.  While “Gunther,” is a hilarious toxic exchange with a woman who has gotten to his very last nerve, as he showers her with the opposite of compliments.  And “Coney Island Part 1 or 2,” is dedicated to his neighborhood, which is known for its amusement park, beach, and history of professional basketball players.  “God’s Hands,” has him reflecting on his hurdles and thanking his blessings,  while “Afuera,” is a heat rock with Tony Touch as they exchange urban slang expressions in Spanish and will be a warm weather anthem and played heavy at the New York City Puerto Rican parade.

The closing track “Viral,” shows a focused Nems emphasizing his goals, as he avoids any pitfalls or distractions on his way to higher plateaus. 

 On America’s Sweetheart NEMS continues to level up, as Coney Island’s Mayor is expanding his grasp through America and Beyond. But there is nothing sweet about his barz, Go Fat Boy!